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In-house Design In Practice (spread)

I was lucky enough to have my featured in IN-HOUSE DESIGN IN PRACTICE: real-world solutions for graphic designers. Shown below are four of the brand ads that I co-art directed and designed for The Co-operators). The book’s premise is to establish what an in-house designer does.

“Using the simplest definition, an in-house designer is a professional creative who produces graphic design for, and is an employee of, an organization whose main business in usually not design related … who demonstrates, through words and actions, that it understands how design truly benefits business.”

The book also includes work from a few other companies that use in-house design departments, including: Fossil, Virgin Atlantic, Yahoo, Whirlpool, Mutual of Omaha and Rand McNally.

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